Why email marketing is important

Provide More Value to Your Customers and Deliver Big Results.

The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).

According to research, approximately 61 per cent of email subscribers would like to receive promotional marketing emails every week and about 83 per cent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 per cent ROI or $38 for every dollar invested in an email marketing campaign.

Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.

Many marketers wonder why email marketing is important when social media platforms are so widely available and social media visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 per cent of users check their emails for brand promotions, whereas only four per cent go to social media platforms for ad campaign details.

That is just the tip of the iceberg. With the plethora of opportunities that web email marketing offers, you are closer to driving more conversions for your business.

Not yet convinced about why email marketing is important for brand growth? Here are more reasons investing in an email marketing campaign service is essential:

Build customer loyalty

Expand Your Business Reach

Connect with different audiences

Track your analytics

In case you have any questions that are related to email marketing, You can always talk to us at [email protected]